- What is Outbound Marketing?
In marketing, there are two great schools: inbound and outbound. One is the most classic, it is the most "brutal" way and the other is the future. If you are part of the outbound, it is high time to head to an inbound marketing agency to open up to new possibilities. But then what is outbound marketing? This is the so-called traditional form of marketing; this technique is running out of breath. It uses intrusive and repetitive advertising such as media and non-media campaigns. A growing effect of weariness is gaining consumers, overwhelmed with daily advertising, the impact of which tends to diminish more and more.
A digital marketing agency specializing in inbound marketing will offer you the keys you need to transform your communication to be more in line with current consumer behavior. The advent of inbound marketing has developed in this context and is now used in all marketing strategies. Basically, inbound marketing is about attracting and selling a product / service in a smoother way. You will try to answer his questions and offer him quality content so that he is interested in you. Once this step is completed, the prospect knows you it is time to work it through your salespeople. But that does not stop there since inbound takes into account customer loyalty thanks to digital tools; the balance of power is then reversed.
The central point of digital marketing is the website and SEO services. It is necessary or rather fundamental to have one adaptable to all your devices (mobile, tablet) and with an optimized SEO. The site is the foundation of the web presence and is the window of a company; it will reflect the image and the values of this one. You then understand the importance that a website represents, it should not be neglected!
To get a professional website, unless you are a web developer, you will have no choice but to entrust its creation or redesign to an agency that has development skills.
All you need to do is set out a set of specifications for your website to come to life and bring real added value to your business; it will be the anchor point for your now digital-oriented communication.
- A digital marketing agency focused on results
Entrusting digital marketing missions to an employee is to take the risk of obtaining deleterious work, without results and therefore losing money. By choosing to work with Copernicus, it means investing in collaboration with a guaranteed return on investment. The Copernicus agency is above all concrete and real; a commitment geared towards real results to enable you to achieve your objectives.
We love to discover new markets and apply our expertise in helping our clients generate new business opportunities and grow their businesses through digital. For us, it's about putting in place efficient growth strategies that transform your internet presence into a real source of customer acquisition. We achieve your business goals by analyzing the context of your business, understanding your prospects, and putting in place the right levers to develop your growth.
You excel in your core business, we excel in ours, together it is a relationship of trust that we will build to make your digital transition a success. Working with us means allowing you to have a fresh outlook on your business and allowing you to take a step back to implement new strategies.